In recent years, Figma has become one of the most popular tools for digital design. And it’s no wonder. It combines simplicity, real-time collaboration, and professional output in one clean, browser-based environment. Whether you’re designing a website, an app, a presentation, or a brand system – Figma handles it without the need for installation.
Unlike traditional tools like Adobe XD or Sketch that rely on offline workflows, Figma is built for the cloud. Sharing a file doesn’t mean sending a copy – it means two people working on the same file at the same time. That’s the magic of it.
Design Mode: The Core of Figma
This is where most of the work happens. You can build components, templates, text styles, and entire design systems. Figma supports grids, auto layout, and dynamic resizing – which is especially useful for responsive design. Each element can be reused and stays synced with your overall system.
FigJam: A Space for Ideas and Discussion
FigJam is like a virtual whiteboard for brainstorming. It’s great for workshops, team meetings, or mapping out a user journey. Everyone can contribute – not just designers. You add sticky notes, flowcharts, or simple sketches, and turn early ideas into structured design later.
Dev Mode: A Direct Link to Development
This view is a game-changer for developers. Instead of waiting for handoffs, they can extract all the specs – like dimensions, colors, and CSS – directly from the design file. And because changes are always live, they’ll never miss an update.
Prototyping: Clickable Interfaces Without Code
Figma lets you build interactive prototypes to simulate user flows. Just connect frames with transitions, and clients or stakeholders can try out how the design works in real-time – without needing to imagine it from static images.
Why Figma Works Even for Non-Designers
- Easy collaboration across teams and roles
- Accessible from any device with a browser
- No installation or hardware limits
- Commenting and feedback directly in the design
- Shared libraries for brand consistency
Where Does BrandCloud Fit In?
Figma works best when it's part of a structured brand environment. With BrandCloud, all your brand assets – logos, colors, fonts, templates – are stored in one place. Designers can quickly access the right version of every file, and there’s no need to request assets by email or Slack. Just open the file and design.
