Both tools are among the most widely used for creating visual content. Canva and Figma both make it possible to design modern, responsive, and engaging content—but they differ in their target users and workflows.
How can you tell which tool is better suited to you or your team?
Different Approaches to Design
Canva is ideal for creating content quickly without the need for advanced setup. It is primarily based on templates and ready-made elements, making it accessible even to people without a graphic design background.
Figma is a professional tool for user interface (UI/UX) design, used mainly by designers and development teams. It allows users to work with components, design interactions, and maintain precise control over every detail.
When Should You Use Canva?
- If you need to quickly create a flyer, presentation, or social media post;
- When you work without an in-house designer and want to rely on templates;
- For small businesses, non-profit organizations, or individuals who need a simple and intuitive tool;
- In HR or marketing—for template-based visuals that maintain a consistent style.
When Should You Choose Figma?
- If you are designing apps, websites, or complex digital products;
- When you need to collaborate with developers in real time;
- For larger companies and agencies that create designs from scratch;
- If you want detailed control over structure, components, and prototypes.
Advantages of Canva
- Extremely simple and accessible;
- Thousands of free templates;
- Quick editing and exporting;
- Collaboration without the need for design expertise.
Advantages of Figma
- A professional environment for UI/UX design;
- Shared components and design systems;
- Integration with development tools;
- Precise control over grids, typography, and responsive design.
Can You Use Both Tools Together?
Yes—Figma and Canva complement each other very well. For example, you can design an app in Figma and then easily create marketing banners or presentation visuals in Canva based on the same visual guidelines.
BrandCloud as the Connecting Element
BrandCloud allows you to store all the visual assets you can then use in both tools. Designers can download logos, color palettes, fonts, or icons stored in BrandCloud for use in Figma, while marketing teams can use templates in Canva.
This allows you to maintain consistency across all channels, even when different teams use different tools.
Conclusion
Both Canva and Figma have their place within companies—it depends on what you are creating and who you are creating it for. Canva is an excellent choice for marketing and HR teams or individual users. Figma is ideal for complex projects and professional design work. However, the best results often come from combining the two tools and allowing each team member to work in the environment that suits them best.
