Your logo is more than just a graphic – it's the visual heart of your brand. To keep your brand consistent and professional across all channels, you need a logo manual. Here's how to create one that works.
What Is a Logo Manual?
A logo manual (also called a brand manual) is a document that defines exactly how your logo should be used – and how it should not be used. It’s a guide for designers, marketers, and anyone handling your brand. Thanks to it, your logo remains consistent everywhere.
What Should an Effective Logo Manual Include?
1. Primary Logo Versions
Display the main version of the logo in color, black and white, and inverted formats. Include versions for both light and dark backgrounds.
2. Clear Space and Minimum Size
Define the "safe zone" around the logo that must stay free of other elements. Set the minimum size to maintain legibility.
3. Logo Colors
Provide exact color codes – CMYK for print, RGB and HEX for digital. Color consistency is essential.
4. Typography
Mention the fonts used in the logo and the recommended typefaces for brand communication.
5. Improper Usage
Show examples of what not to do – stretching, color changes, shadow effects, rotation, or cluttered backgrounds.
6. Real-World Applications
Illustrate logo usage in different contexts – web, print, merchandise, etc.
Why You Need a Logo Manual
Without clear rules, everyone may use the logo differently – damaging brand coherence and trust. A logo manual avoids mistakes, saves time, and ensures a professional look.
Want a Better Way to Manage It?
Use BrandCloud to create and share your logo manual easily. This platform helps you keep your brand identity organized and accessible for your whole team.
Try BrandCloud for free and manage all your logos and brand assets in one place.
Final Thoughts
A logo manual is a smart step toward building a strong brand. It's simple to create and incredibly helpful for everyone working with your visual identity.
